Per Stenius

Why yokAI? ⭐ Efficiency: Automate tasks, freeing up time for creativity. ⭐ Insight: Gain deep understanding with AI-driven analytics. ⭐ Impact: Achieve better ROI through precision targeting. ⭐ The Future is AI: By 2025, AI will power 95% of customer interactions. Get ahead of the curve with yokAI. https://lnkd.in/ezQcAM5i

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Curious about the content that resonated most with Nordic audiences in October? With Gravity, #PlayPilot’s data tool, we’re sharing exclusive insights into the Top 5 Most Saved Titles last month: Nobody Wants This The Penguin Disclaimer From High Potential Gravity goes beyond trending titles. Our data offers in-depth analysis on genre composition, user ratings, and how different streaming services compare, helping media partners, political institutions, ministries, and libraries understand evolving viewer preferences and shape informed content strategies. Want to dive into the data that drives decisions? Let’s connect! hashtag #DataDriven hashtag #ContentInsights hashtag #NordicMedia hashtag #Netflix hashtag #Max hashtag #AppleTv hashtag #Tv2Playdk

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Join us in our webinar with TikTok for Business next week - we will walk you through our tech-enables process for scaling creative production of short-videos. 🎬🏍️ More info below 👉🏼

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We've joined Clean Creatives. Yup, we've joined a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels. ❓ Why? Because we want to be part of developing a sustainable future for the creative industry. ❓ What does that mean for Bloxspring? We will decline all future contracts with clients that have ties to the fossil fuel industry. We've already made moves in this direction, working with #ClimateTech companies like Measurabl and Enact, so taking this pledge is a natural continuation of this work. Clean Creatives says it best: "Continuing to work for fossil fuel companies poses risks to agencies’ reputation, recruitment, and retention. Sustainable brands need clean agencies in order to grow." #ClimateChange #Advertising #PR #Sustainability

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Corporate compliance training doesn't need to be typically boring or mundane. It can be an engaging dramatisation, supported with great storytelling – something employees can enjoy watching and learn from!

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Guillermo Dvorak: "We can now ingest the entire content of a website and the metadata, classify it based on behaviourial segments, and decide if this content will achieve our KPIs for our client brief, all before we bid for that ad space, allowing a level of personalisation that cookies did not – and respecting the privacy of the user by not misusing their data." VideoWeek asked Guillermo Dvorak about our latest AI developments in terms of media 👉 https://lnkd.in/eTfnvPJt #AI #advertising #media #mediaagency

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My proudest achievement to date? Anteriad's rebrand. Because when we rebranded from MeritDirect to Anteriad, it wasn't about a new name, logo and color scheme. It was the result of 5 global acquisitions in 5 years. And while I'm obviously proud of the huge impact this has had on our customers, our team and our stakeholders, what really gets me is the huge amount of work we collectively put in – all 900 of us – to make it happen. We managed to balance: The *flexibility* it takes to consolidate 5 companies into 1 brand, With the *resilience* it takes to hold onto our original mission. These are hard enough to get right in silo – let alone in tandem with each other. Every single acquisition has been different, and has required different strategies and solutions, but our core goal was to get all the management and ownership teams aligned with what we're doing. And we did that. Very successfully, if I may say so myself. So yeah, becoming Anteriad is my proudest achievement so far – but it wasn't just my achievement, it was all of ours. Here's to the next 5 years!

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You imagine it, we create it. 🚀 At yokAI, we're redefining the future of advertising with cutting-edge AI technology. In today's fast-paced world, AI isn't just a buzzword—it's a game-changer. The increasing popularity of AI is transforming how we approach advertising, offering unparalleled opportunities to streamline and optimize business strategies. From data-driven insights to creative automation, our AI-driven solutions are designed to enhance every aspect of your campaigns, making them more efficient and impactful. Imagine cutting-edge creativity combined with precise data analytics. That’s what yokAI delivers. Ready to elevate your advertising game? Let's bring your vision to life with the power of AI. 💡 #AI #Advertising #Innovation #yokAI #FutureOfMarketing #BusinessOptimization

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It's true. Podcast advertising works. Get in touch to learn more about the sizeable study Acast has just run with OMD Sweden 😎 • Highest short-term ROAS: 4.2x (vs. 2.7x avg. across other media) • Top long-term ROAS: 4.9x (vs. 3.7x avg.) • 35% more cost-effective for brand metrics • 18% boost to TV/online video mix effectiveness

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🚀 Reflecting on last year’s IAB Sweden Programmatic Event, it’s fascinating to see how the predictions and discussions around first-party data have unfolded. This past year has seen a significant acceleration in the adoption of first-party data strategies by media and publishing industries, primarily driven by the ever-tightening privacy regulations. At Samhub, we've observed that our platform, Samhub for Media, has become more crucial than ever in helping publishers navigate these changes effectively. The shift has reinforced the importance of owning and directly managing data, ensuring both compliance and continued relevance in a privacy-first world. 🙌 What I see is that the publishing industry is coming together in order to retain their relevance and at the same time respond to the increased demand for secure, reliable and trustworthy data - First-party data. Data that is consented, that is held by the party that got the consent and used without exposing personal information about the online users. I think it will be an exciting year and I am really looking forward to the next IAB Programmatic Event in October 🤓 Read my blog post here and see my full pod episode: https://lnkd.in/dVxf7Trx

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The dynamic and changing landscape of screens is moving at such a pace that measurement cannot keep up. No single source of data to report and measure effectiveness, nor viewability or attention across all devices, all screens, all publishers. There are currently many limitations when converging trading and reporting and vice versa, with implications for brands and agencies on establishing benchmarks and developing KPIs and ultimately determining effectiveness of each platform. And yet this consumer behaviour is already establishing, arguably established in younger audiences. It will be interesting to see the impact VOZ STVM has in 2025 for BVOD publishers and how the industry continues to respond to these challenges.

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Gen Z is reshaping the way we think about music consumption and connection, and it’s clear they want something different from what previous generations demanded. Instead of dictating trends, we have to tune in and adapt to what they’re showing us. One of the most compelling insights from 𝘚𝘱𝘰𝘵𝘪𝘧𝘺’𝘴 𝘊𝘶𝘭𝘵𝘶𝘳𝘦 𝘕𝘦𝘹𝘵 report is the power of 𝘀𝗵𝗮𝗿𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝘂𝘀𝗶𝗰: • 𝟲𝟬% 𝗼𝗳 𝗕𝗹𝗲𝗻𝗱 𝗽𝗹𝗮𝘆𝗹𝗶𝘀𝘁𝘀 on Spotify are created by Gen Z, showing their drive for collaboration and connection. • 𝟱𝟮% 𝗼𝗳 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗽𝗹𝗮𝘆𝗹𝗶𝘀𝘁𝘀 were created by Gen Z this year alone, emphasizing music as a form of social interaction. • With a 𝟯𝟮𝟴% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗮𝗹𝗯𝘂𝗺 𝗽𝗿𝗲-𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝗵𝗮𝗿𝗶𝗻𝗴, music isn’t just content for them—it’s a personal expression of identity and a way to build relationships. It’s also clear that 𝗚𝗲𝗻 𝗭 𝗰𝗿𝗮𝘃𝗲𝘀 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗮𝗻𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲. Rather than dismissing their tastes as trends, we need to recognize how their music and podcast choices reflect deeper cultural shifts: • 𝟳𝟰% 𝗼𝗳 𝗚𝗲𝗻 𝗭 attended a concert in the last year, showing that live music holds deep value. • 𝗡𝗲𝗮𝗿𝗹𝘆 𝗵𝗮𝗹𝗳 attended an in-person listening party, highlighting the importance of smaller, intimate gatherings around music. • Video podcasts have seen a 𝟱𝟴% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 in minutes watched over last year, proving Gen Z’s desire for immersive content. Their playlisting habits also show their need for 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝘂𝗿𝗮𝘁𝗶𝗼𝗻: • Gen Z created over 𝟯𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗹𝗮𝘆𝗹𝗶𝘀𝘁𝘀 on Spotify in the last year, showcasing their need for tailored content. • 𝟱𝟯% 𝗼𝗳 𝗚𝗲𝗻 𝗭 said they enjoy making playlists for specific moods or moments, showing how much they value emotional connections through music. • 𝟳𝟬% 𝗼𝗳 𝗚𝗲𝗻 𝗭 believe streaming services should understand their taste better, highlighting the demand for better AI-driven recommendations. What we need to remember is that Gen Z doesn’t just want entertainment—they want 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. Music and podcasts are tools they use to navigate life’s pivotal moments. For brands and artists to resonate, we need to move beyond the surface and tap into what matters most: 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆. As Gen Z continues to lead how music is consumed and shared, we as industry professionals must keep listening and evolving with them. Offering them the tools to create, share, and experience music in ways that feel true to them is key—because at the end of the day, it’s their world, and we’re just tuning in. Check out the link below for Spotify's full report.

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🚨 Only One Day Left! 🚨 Don’t miss out on tomorrow’s “Adapting to Privacy: Winning Mobile UA in a Data-Hungry Landscape” webinar. Learn from industry leaders, including Nicoline Strøm-Jensen (Adjust), Megan Price (M&C Saatchi Performance), and Michele Webb (Bidease), as they discuss privacy changes like Apple’s Ad Attribution Kit (AAK) and practical insights for navigating today’s privacy-first landscape. What You’ll Learn: 🔍 Overview of #AAK and its impact on measurement and privacy 🛡️ Strategies for mitigating signal loss and improving #attribution accuracy 🤖 How #AI and #programmatic technologies fill the data gap 📅 Tomorrow at 10 AM PST / 1 PM EST ⏳ Reserve your spot now: https://lnkd.in/g58aaRUx #mobilemarketing #adtech #privacy #useracquisition #webinar

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Big changes await the media market this fall. 🛸 Adaptation and innovation will be key for companies that want to survive and grow. 🌠 AI and new technologies offer both challenges and opportunities. 👩‍🚀 Responsive players who embrace these changes will lead the way into the future media landscape. Read more here and have a look below for the top four topics of the article featuring our MD in Sweden: https://lnkd.in/dsT8j27F

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🌟 Meet Artur Kukov: Creative Strategist and Marketing Specialist 🌟 🚀 Driven by Creativity, Strategy, and Innovation With nearly two decades of experience in advertising and marketing, Artur Kukov exemplifies the power of combining strategic thinking with creative execution. As a passionate marketing professional, Artur has built his career on the belief that creativity, collaboration, and strategic vision are the keys to success. 💼 A Proven Track Record of Creativity and Results With extensive expertise across various industries and markets, Artur has had the privilege of helping brands grow through: ✅ Creative Concept Development: Designing multi-channel campaigns that captivate and convert. ✅ Tourism and Consumer Marketing: Crafting strategies that inspire audiences and drive engagement. ✅ International Expertise: Successfully navigating Finnish, Russian, and global markets. ✅ Digital and Content Marketing: Combining strategy and execution to build impactful brand presence. ✅ Multi-Channel Campaigns: Leveraging the power of social media and integrated marketing. 🌟 A Vision for the Future Artur sees every campaign as an opportunity to create meaningful connections and deliver lasting impact. His commitment to pushing boundaries and driving results has earned him collaborations with renowned brands like Linnanmäki, Visit Lahti, Radisson Blu, MyHelsinki, VR, and many more. 💬 Artur says: "How can I help? Let’s transform your vision into a strategy that delivers success!" 📩 Ready to elevate your brand? Connect with Artur Kukov today! #CreativeStrategy #MarketingExpert #TourismMarketing #ContentMarketing #DigitalMarketing #BrandBuilding #InternationalMarkets https://lnkd.in/dyGKH75c

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The open collaborative option to programmatic third-party cookies and data 💪 I have long had a vision of collaboration and unification of programmatic marketing and digital marketing data. A vision not easily fulfilled as there are many moving parts to the programmatic ecosystem. My idea was based on an asset that could be controlled by publishers and media: first-party data. Data leveraged in a unified way so that advertisers could target the same audience across domains and across different media without intrusive third party tracking. Today my customers Stampen Media, NWT Media AB and NTM Media announced their cooperation for sharing audience targeting with Mediekompaniet through our new ID-free audience export function (if you want to know what this is DM me). For me this is the perfect setup 🤩 🌟 They all have the same taxonomy and underlying technology: Samhub - ensuring the same audience quality across domains 🤗 Mediekompaniet is a long standing partner of ours as well, making the collaboration easier and faster time to market 🔒 It is based on consented first party data shared with Mediekompaniet without exposing any of the online users personal information (no cookie or ID sharing necessary = no PII) If you are a agency or advertiser that want safe, high quality ad targeting at scale, I encourage you to contact Mediekompaniet and set up your safe first-party data deal today 🚀 #firstpartydata #programmatic #adnetwork #SamhubForMedia #innovation #digitalmarketing https://lnkd.in/dzHqzDfe

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Future You, Future Proof – The Creative Playbook for Navigating the Next Decade Join me at Adobe MAX on Wednesday, October 16th at 8:15 AM for a session that dives deep into the future of creativity. The industry is at a pivotal crossroads as technology reshapes our landscape. Together with Chris Duffey (Adobe), we’ll explore how to thrive in this rapidly evolving era. Key themes include: Adapting Gen AI to supercharge workflows New storytelling frontiers with emerging tech Next-gen computing for exponential creativity Sustainability and ethics in creative work This session will equip creatives, leaders, and innovators with the tools to stay ahead. Don’t miss it! #FutureProof #CreativeInnovation #GenAI #NextGenTech #Sustainability #AdobeMAX #CreativeLeadership #EmergingTech #AIInCreativity #FutureOfWork #DigitalCreativity

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The clock is ticking, NOTHING LIKE A CREATIVE ADVERTISING BOOT CAMP starts soon. 4 x weeks, live weekly video calls, and more with a maximum of only 10 participants. There are still spots available. Get inspired, re-energised, motivated, and have some fun in the process. Read more in the carousel below. ⚡ ⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡ #creativity #creativebootcamp #advertisingbootcamp #advertising #creativeadvertising #creativecareers #advertisingcareers

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